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KASTO DIGITAL MARKETING

Marketing that actually fills rooms

We run ads, social, and SEO for hotels and restaurants — and only for hotels and restaurants, no generic agency that 'also does hospitality', just specialists who know how to turn an impression into a booking

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Kasto PMS — Calendar & Reservations
Kasto PMS — Calendar & Reservations

Daily ops

Room movement, stay patterns, and availability stay visible

Paid social

Meta (Facebook + Instagram), TikTok ads built for the hotel funnel

Search ads (SEM)

Google Ads with hotel-specific ad extensions and metasearch

Search optimisation (SEO)

On-page, local, technical SEO for hotel and restaurant websites

Social content

Daily posts, reels, stories — managed for you, in your brand voice

TikTok strategy

Short-form video for hotels and F&B, hooks that work, trends that fit

Metasearch & OTA ads

Google Hotel Ads, Trivago, TripAdvisor, plus OTA-internal advertising

How we work

1

Week 1–2

Audit & strategy

Deep dive on your current channels, compset, conversion funnel, and brand, output: a 90-day plan

2

Month 1–3

Launch & optimise

Creative, copy, targeting, daily optimisation, weekly reporting

3

Month 3+

Scale what works

Double down on winning creatives, expand to new channels, refine attribution

What's different

  • We only work with hotels and restaurants — every campaign benefits from cross-client learning
  • We share data with your Kasto RMS — so ad spend follows demand, not the other way around
  • Real ROAS attribution, including direct bookings via Booking Engine
  • Native Thai team, native English copy team

Pricing

Engagements start at ฿35,000 / month for management + ad spend handled separately, larger properties and multi-property groups: custom, restaurants: from ฿18,000 / month

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SOCIAL MEDIA

Social Media packages

Monthly social and ads execution packages for hotels and restaurants, from simple reach campaigns to video-led growth

Content base

Basic Plan

Best for steady social presence with light ad support

Starts from

฿7,990 / month

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Included

  • Ads: 1 ad / month
  • Monthly budget planning
  • Reach campaign + retargeting
  • Caption writing + hashtags
  • Performance report once per month
  • 5 graphic posts: static / carousel
Video led

Hero Ads Plan

Best for campaigns that need short-form video and active testing

Starts from

฿17,990 / month

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Included

  • 2 short videos: 15-60 seconds
  • Ads: 6 ads / month
  • Monthly budget planning
  • 4 graphic posts: static + carousel
  • Storytelling + engagement CTA
  • Ads for both graphics and videos
  • A/B testing
  • Reach campaign + retargeting
  • Campaign optimization
  • Caption writing + hashtags
  • Performance report once per month
Growth social

Standard Plan

Best for hotels that need consistent content plus campaign optimization

Starts from

฿22,990 / month

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Included

  • 2 short videos: 15-60 seconds
  • Ads: 4 ads / month
  • Monthly budget planning
  • Reach campaign + retargeting
  • Ad optimization throughout the campaign
  • Caption writing + hashtags
  • 6 graphic posts: static + carousel
  • Performance report once per month

HOTEL ADS

Hotel Ads Optimization

Campaign setup, retargeting, creative testing, optimization, and reporting for hotel-specific ad funnels

Boost

Starter Ads

Best for basic reach and simple monthly reporting

Starts from

฿3,900 / month

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Included

  • Ads: 2 ads
  • Basic targeting
  • Setup + boost
  • Caption writing + hashtags
  • Basic report once per month
  • Draft post ads: 2 ads
Retargeting

Growth Ads

Best for hotels ready to add funnel strategy and weekly optimization

Starts from

฿6,900 / month

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Included

  • Ads: 1-2 campaigns
  • Funnel strategy + optimization
  • Draft post ads: 2-3 ads
  • Monthly report + insights
  • Retargeting + weekly optimization
  • One review cycle per month
Testing

Performance Ads

Best for conversion-focused campaigns with creative testing

Starts from

฿9,900 / month

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Included

  • Ads: 1-2 campaigns
  • Full funnel strategy + optimization
  • Draft 2 posts / ads 2 posts
  • Creative testing
  • Retargeting + weekly optimization
  • Monthly report + insights
  • One review cycle per month

SEO

SEO packages

Audit and monthly SEO retainers covering technical fixes, content, backlinks, keyword tracking, and reporting

One-time

Audit SEO

Best before redesigns, site fixes, or a new content plan

Starts from

฿9,900

Pricing detail: One-time audit

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Included

  • On-page SEO audit
  • Content SEO audit
  • UX & conversion audit
  • Full audit report
  • Priority list: quick wins + long-term fixes
  • 25+ website improvement recommendations
  • Technical SEO audit
Monthly

Growth SEO

Best for hotels building organic search visibility month by month

Starts from

฿20,000 / month

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Included

  • On-page SEO
  • Keyword research: 10 keywords / month
  • Content SEO support
  • Off-page SEO & backlinks
  • Keyword ranking summary
  • Traffic report + graph
  • Website improvement recommendations
  • Keyword tracking & monitoring: 10-20 keywords
  • 2 articles / month
Content engine

Pro SEO

Best for competitive markets that need deeper keyword coverage

Starts from

฿28,000 / month

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Included

  • Content SEO support
  • Off-page SEO & backlinks
  • Keyword ranking summary + traffic report + graph
  • Monthly consultation meeting
  • 4 articles / month
  • On-page SEO
  • Technical fixes + UX suggestions
  • Keyword tracking & monitoring: 30-40 keywords
  • Keyword research: 20 keywords / month

SEM

SEM package

Search campaign management for lead and booking conversion, including keyword, bid, copy, and conversion optimization

Search intent

SEM Growth

Best for lead and booking conversion from high-intent searches

Starts from

฿9,900 / month

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Included

  • Keyword research & optimization
  • Ad copy optimization to improve CTR
  • Manage 1-2 search campaigns
  • 10-20 keywords
  • Budget & bid optimization
  • Negative keyword management
  • Conversion monitoring: leads / bookings
  • Monthly performance report + insight

WEBSITE

Website options

Hotel website builds with brand setup, real hotel content, responsive layouts, basic SEO, and WordPress CMS

Fast launch

Semi-Template

Best for hotels that need a clean website live quickly

Starts from

฿15,000

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Included

  • Brand color and logo setup
  • Real hotel photos and information
  • Social links
  • Basic SEO: title, meta, structure
  • Responsive: mobile, tablet, desktop
  • WordPress CMS for self-editing
  • Standard hotel template structure
Brand site

Custom Design

Best for hotels that need a distinctive direct-booking presence

Starts from

฿35,000

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Included

  • Brand color and logo setup
  • Real hotel photos and information
  • Social links
  • Basic SEO: title, meta, structure
  • Responsive: mobile, tablet, desktop
  • WordPress CMS for self-editing
  • Custom hotel website design
  • Blog setup

Source: Package Price + Details.xlsx — media production, ad spend, VAT, and special integrations may be quoted separately

Marketing that fills rooms, not dashboards

Marketing that actually fills rooms | Kasto