THE OTA & REVENUE INTENSIVE · 2026
Control the OTA.
Master Revenue.
Deep-dive into OTA Algorithm, Promotion Stacking & Revenue Management — taught by ex-OTA insiders who now fight for your hotel
OTA Mastery
Master Algorithm & Ranking, stack promotions for visibility while controlling discounts, use Optimizer tools, and expand Reach
Revenue & Distribution
Build Revenue Management foundations from KPI, Pickup, Pricing to Channel Mix — start from zero
Book both days — save 10%
Complete system — from OTA traffic to net profit
COURSE AGENDA
What you'll learn
OTA Mastery
OTA Algorithm 101
1.5 hrsBehind the scenes of Ranking — Conversion, Cancellation, Review, Price Competitiveness, Content, Availability
Promotion Stacking
1.5 hrsStack promotions (Member, Mobile, Early Bird, Last Minute) while controlling net discount + Workshop
Optimizer & Smart Tools
1.5 hrsGenius / Preferred / Accelerator / Sponsored — Calculate Cost per Booking & ROAS + Workshop
Reach & Visibility
1.5 hrsExpand Reach via Market Segment / Geo / Mobile + Live OTA Listing Audit
Revenue & Distribution
Revenue Management 101
1.5 hrsCore KPIs: ADR, Occupancy, RevPAR, GOPPAR — difference between top-line revenue and net profit
Demand, Pickup & Forecasting
1.5 hrsRead Demand, Seasonality, Booking Pace & Pickup — Simple Excel Forecasting + Workshop
Pricing & Inventory Basics
1.5 hrsIntro to Dynamic Pricing, BAR & Rate Fences, Stop Sell, CTA/CTD, MinLOS + Workshop
Channel Mix & Distribution Cost
1.5 hrsTrue cost per channel, Net Revenue per Channel, reduce OTA dependency + 60-Day Action Plan
INSTRUCTORS
Learn from ex-OTA insiders
Both instructors worked inside OTAs — they understand the game from within, and now fight on the hotel side
Phusit Makmangme
Founder, Okasto
Ex-KAM at Agoda & Expedia. Expert in OTA Algorithm, Promotions, and Reach optimization for independent hotels
Weeraphat Choktiamornchai
Director of Revenue, The Standard
Ex-KAM at Agoda & Booking.com. Expert in Revenue Management and Distribution for Lifestyle/Luxury properties
TOOLS YOU'LL GET
7 practical tools to use after the course
Which day is right for you?
OTA managers
Want to boost Ranking/Reach and control promotions without losing margin
Revenue beginners
Want to build foundations in pricing, inventory, and channel management
GM / Owners
Need the full picture — from driving OTA traffic to maximising net profit